Vet Channel Brand Manager

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Position summary:

Vet Channel Brand Manager is responsible for the development and implementation of marketing strategies for Pet Health products in the veterinary channel to achieve financial, marketing and market share objectives.

Vet Channel Brand Manager responsibilities include leading the preparation and execution of current Rp and OTC portfolio and future innovation launches campaigns in vet channel, as well as tracking and analyzing the key performance indicators.

Vet Channel Brand Manager builds and maintains a strong and consistent brand messaging to the veterinarian through a wide range of online and offline marketing channels, and consistent consideration of vet channel environment specific needs/tactics.

Responsibilities:

Vet Channel Brand Managers’ key tasks:


* Prepares yearly brand and marketing plans, develops effective market strategies to target customer segments, executes, and monitors progress in marketing and sales activities in assigned segments in entire product lifecycle of PH products in veterinary channel.

Vet Channel Brand Manager is responsible for given marketing budget in alignment with supervisor.


* Tracks market share trends against plans and amends tactics to defend the set objectives.


* Analyses data and makes strategic recommendations.

Provides marketing insight and direction to optimize new product launches.

Continuously seek new business opportunities based on market visits, meeting with customers, desk, and field research (competitor and customer analysis).


* Developing briefs and having regular communication with creative and other agencies based on the demand (research, studies, events, training/educational agencies).


* Integrates sales and marketing approach toward sales force.


* Develops and maintains relationships in organization (cross divisions) and out of organization (external partners: customers, agencies, other 3rd parties, KOLs, bringing added value to the business).


* Customer Centric approach; works with the Commercial&Technical Consultant&Marketing Team in the de...