Shopper Marketing Executive

About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies.

 We know that it’s the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company.  We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds and Wynns, to the broad appeal of Squealing Pig and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the role

Joining our high performing Treasury Premium Brands EMEA Marketing team and reporting to the Senior Shopper Marketing Manager, the Shopper Marketing Executive will be responsible for delivering and executing activations across their assigned customers for all brands.

In this role you will support and own day-to-day shopper marketing plans, converting marketing campaigns into shopper specific, customer aligned plans delivered through the right media channels to meet campaign and brand objectives. 

Some of the responsibilities of this role include:


* Deliver the short, medium and long term Shopper Marketing priorities for each of your customers – based on customer, shopper and marketing insights to develop commercial arguments, customer propositions and distribution tools that enable TWE to win at the Point of Purchase 


* Work with the shopper marketing agency and wider shopper team to develop and execute annual customer marketing and shopper activation plans, ensuring alignment with overall brand strategy


* Work with shopper marketing team and shopper marketing agency to ensure all artwork and creative execution is delivered 


* Work with Shopper Marketing Agency, Business Managers, Customers, Insights and the wider Marketing Team (Brand, Digital and PR) to deliver seamless through the line shopper campaigns 


* Assist Shopper team with timely raising of Purchase Orders for suppliers 


* Work with brand to report back on overall brand and shopper campaigns on large TTL campaigns to ensure we are reaching larger brand objectives 

About you

We are looking for someone who has a passion for marketing and ideally experience working in a brand/ Customer Marketing environment 


* Previous Wine/ Drinks or FMCG experience is preferred but not essential.


* Understanding of core marketing principles


* Strong interpersonal and communication skills and the ability to work effectively with a wide range of individuals


* Strong planning, organisational skills with excellent attention to detail


* Commercial acumen


* Computer proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

What’s in it for you

The opportunity to be bold and make an impact in the world of wine

Access to the world’s most celebrated wines through our employee product allowance

True flexibility in determin...