Senior Associate Brand Manager - Cottonelle®

Senior Associate Brand Manager - Cottonelle®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As the Senior Associate Brand Manager, you will lead key initiatives related to marketing planning and execution for the Cottonelle© Brand, as well as overall execution and results delivery for the Kimberly-Clark’s Family Care business unit.

This role will report to the Senior Brand Manager, and key customers include brand, sector and business unit management, R&E, customer development, design, agency partners, and product supply teams.

In this role, you will:


* Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand's marketplace position (e.g.

new product launches, pricing initiatives, etc.)


* Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.


* Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs.


* Create compelling stories and make sound recommendations about the brand, competitive, category, customer, or consumer trends to enhance the brand’s equity and market performance.


* Work closely with strategic customer teams to build and implement distribution, packaging, shelving and merchandising strategies and growth plans.


* Using business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.


* Identify and develop relevant consumer and/or shopper insights.


* Collaborate across categories to identify and proactively drive efficient brand building.


* Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan. 

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

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