AI Strategy Lead-Vice President-Channel Strategy and Optimization

Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase business.

Guided by our overarching brand strategy and business partners' objectives, we lead owned channel strategy & innovation, enablement & execution, and investment optimization to drive our shared performance goals.

Job Summary:

As an AI Strategy Lead- Vice President on the Channel Strategy & Optimization (CSO) team, you will identify, develop, support, and lead high-impact AI use cases that will transform the foundational processes and analytics that support our remit.

This role partners closely with the channel leads within the CSO team, our Data & Analytics (D&A), Product and Controls to integrate AI solutions into our broader body of work.

You should have a proven track record of using technology/AI to innovate, a passion for digital marketing strategy, an analytical mindset and exceptional partnership abilities.

Job Responsibilities:


* Identify, develop, prioritize, and lead high-impact AI use cases for Channel Strategy & Optimization, ensuring alignment with broader Marketing Transformation objectives


* Manage pilot projects to test and validate AI applications across CSO team.

Gather, and consolidate feedback to drive continuous improvement and scaling of successful solutions


* Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives


* Provide guidance and support to CSO channel teams in the onboarding of the AI solutions, partnering with them to ensure all requirements for efficiency, efficacy and output are met


* Partner with other PMOT teams, Data & Analytics, Marketing Product, and Controls to integrate AI solutions seamlessly into CSO's and supporting processes and platforms


* Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization


* Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content.

Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance


* Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use


* Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices

Required qualifications, capabilities, and skills


* Bachelor's degree required in Marketing, Business, Computer Science, or related disciplines


* 5+ years in Marketing, AI Innovation, or platform leadership roles


* Experience with AI platforms, data analytics, and project management


* Strong understanding of AI concepts, tools, and their application in Marketing


* Strong written and oral presentation skills, with the abili...