Senior Manager, Marketing

Responsibilities

The Global Senior Marketing Manager supporting the Advanced Composites business unit is responsible for identifying and developing strategic marketing strategies, growth opportunities and customer targets; building high, wide and deep customer connections; driving new specifications; managing projects start to finish; and ultimately contributing to the closing of new profitable business.

This individual is a thought leader with strong leadership capability who has demonstrated the ability to lead and develop a team, influence and build relationships with peers and senior leadership in organizations (external and internal).

This individual will collaborate with sales leadership, technology leadership, corporate marketing, and sales teams to achieve business objectives.

Location: On site or hybrid

Essential Functions

• Innovation and Profitable Growth: Drives profitable growth in key market segments through well executed cross-functional strategic marketing plans.

Drives market development programs for new markets and/or the penetration of existing markets.

Conducts market research and analysis to track future marketplace trends, customer needs, competitive intelligence, as well as product / service performance.

Owns the linkage between customer, business and technology.

• Commercialization: Takes customer and market trends, feedback, and opportunities to create innovation focus to support Avient growth initiatives.

Ensures the successful commercialization of market-driven products / technology.

Develops and drives marketing campaigns in support of new product launches as well as translations from other businesses or applications with measurable financial results.

• Leadership: Leads a team of marketing and product management professionals in executing day-to-day activities and best practice skill/process development

• Key Marketing Processes: Ensures expert creation, deployment and use of the New Product Commercialization Process, situational analysis, sales and marketing planning, profitability analysis and EVE tools.

• Strategic Planning: Drives development of the strategic plan, annual operating plan and marketing communications plan.

Implements the strategic marketing direction utilizing strategic marketing planning processes cross-functionally.

• Market and Competitive Intelligence: Drives measurement and tracking of market trends and competitive activities including market size, market share, and competitive strengths and weaknesses.

Attends various trade / organization functions to develop business contacts and gather market information.

• Marketing Communications: Coordinates the creation of marketing-oriented sales tools, case studies, literature, press releases, webinars, advertising, brand awareness, trade shows, etc.

Develops and coordinates promotions, technical presentations and advertising / digital campaigns through Corporate Marketing Communications.

Responsible for communicating marketin...