Brand Manager, Brand Growth & Innovation - Towels

Brand Manager, Brand Growth & Innovation - Towels

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Brand Manager, Brand Growth & Innovation - Towels will lead brand building initiatives across North America, as well as develop, gain support and lead 2 - 5 year strategy & innovation plans.

In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales.

This role reports to the Senior Brand Manager, Brand Growth & Innovation, Towels (Viva®, Scott, ® Scott® Shop, and Kleenex® Hand Towels).

In this role, you will:


* Set the future brand vision by translating deep consumer, customer, and category insights into a clear 2 – 5 year brand growth strategy and prioritized innovation and renovation roadmap.


* Lead development and long‑term sufficiency of the innovation roadmap, partnering closely with R&E to define the future pipeline, unlock new growth platforms, and convert insights into a steady cadence of consumer-led in‑market launches.


* Partner with the base brand team to deliver the 3‑Year Strategic Brand Plan, including leadership of the situation assessment, opportunity sizing, and strategic choices.


* Assist in development and activation of brand foundational documents, including brand positioning, consumer foundations, brand architecture, and more.


* Develop and annual learning plan, prioritizing insights that fuel innovation objectives, shape strategic decisions, and support major growth bets.


* Leverage strong P&L acumen to develop financially accretive innovation, including forecasting, evaluating trade‑offs, and proactively identifying opportunities to improve growth, margin, and portfolio returns.


* Identify and lead brand‑ or portfolio‑level process improvements, strengthening ways of working across innovation, learning, and cross‑functional execution.


* Serve as the voice of the consumer and brand subject matter expert, in close partnership with Channel and Sales Strategy teams.


* Lead development of channel‑specific go‑to‑market strategies, including category management, shelving, assortment, and innovation landing plans that maximize in‑market impact.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know the...