Public Information Officer I

Salary Range: $31.16-$46.40 per hour

Summary

As the Public Information Officer for Harbor-UCLA Medical Center (the “Facility”), initiates, plans, develops, maintains, evaluates, implements, and coordinates a public information and engagement program for a Level 1 Trauma Medical Center.

Under general direction, this position reports to the Chief Equity & Engagement Officer and is responsible for initiating, planning, developing, maintaining, evaluating, implementing, and coordinating department-wide public information programs, services, and activities, disseminating information to the public through various media channels.

Incumbents must possess strong verbal and written communication skills applying communication principles, methods, practices, and techniques to engage local media and to convey information to the public through various media channels.

Incumbents must demonstrate an understanding of the importance of communicating with the County's diverse communities.

Incumbents utilize their knowledge of various media outlets and social media platforms and must have working knowledge of the Public Records Act.

This class serves as the highest-level public information representative in a large public hospital and medical center, and may provide technical guidance to lower-level public information staff and/or support staff assigned to public information activities.

Incumbents must seek professional development opportunities and continually update their skills.

ESSENTIAL FUNCTIONS


* Develops internal and community relations publicity campaigns designed to provide the public with accurate and timely information about the Facility, its programs and people.


* Develops content for various communication channels, including websites and social media platforms; drafts newsletters, brochures, articles, speeches and talking points for Facility executives; oversees layout, design and translation of materials for printing.


* Provides direct and proactive advice, consultation, and assistance to management regarding public information matters, including direct assistance in researching, providing information to the public and developing messages.


* Writes social media posts and creates basic social media graphics and media releases regarding departmental activities, services, programs, and functions; prepares pamphlets and brochures for distribution.


* Establishes and maintains effective working relationships with communications staff at other agencies, both public and private, and media representatives; responds promptly to media inquiries and directs questions to appropriate staff.


* Arranges press conferences and notifies media representatives of newsworthy events, programs and initiatives.


* Coordinates external communications channels, including social media and website, preparing written and visual contents such as web articles, brochures, newsletters, and reports for distribution to the various communicatio...