Brand Manager, Omnichannel Marketing

Brand Manager, Omnichannel Marketing

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs.

From emerging eCommerce shopping platforms to significant advancement in retailer digital media, CPG shopper marketing is an exciting landscape of innovation. Reporting to the Sr.

Brand Manager, you will play a key role in accelerating Kimberly-Clark’s engagement with Walmart shoppers. You will guide our critical agency partnerships and implements new measurement approaches, as well as influence across key stakeholders to ensure “win-win” partnerships between retailers and Kimberly-Clark. 

In this role, you will:


* Lead the team in delivering the annual marketing plans for Kimberly-Clark at Walmart.


* Lead the development and execution of differentiated, omni-channel Shopper Marketing with Walmart across retailer assets, including digital product content, retailer media and personalization programs, and fulfillment option programs. 


* Build strategic relationships and acts as Marketing liaison to Walmart, understands priorities, process & requirements, share thought leadership, drive program sell-in.


* Partner with Insights to identify barriers and opportunities with Walmart, in order to develop win-win programs for brands, shoppers and Walmart.


* Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category Leadership and other functions to support Joint Business Planning and program execution. 


* Analyze and communicate about marketing program impact, lessons learned and ideas for continuous improvement. 


* Engage with agency partners to drive optimization, creative development, execution of marketing requirements, stakeholder engagement, execute analytical plan and achieve program success metrics.


* Activate and optimize Search and Display Media on retailer sites: develop strategies, plan, allocate budget, and drive execution and analytics. 


* Influence retailer media teams to develop customized products / media properties that help deliver brand/category strategies. 


* Perform analyses and design strategic business presentations tailored to achieve realistic customer performance, and support K-C's Integrated Business Planning Process. 


* Accurately develop sales and budget forecasts to ensure efficient planning.

 


* Keep team leader informed on status of pl...