Social Media & Influencer Marketing Manager

Do you thrive in gray space environments, can navigate ambiguity with confidence, and have a validated history of delivering measurable results in both paid and organic social as well as paid influencer programs? If so, we want to speak with you.

We are currently looking for a Social Media & Influencer Marketing Manager to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement.

This is not a role for someone who has only "supported" campaigns - you will be expected to own strategy, execution, and team leadership from day one.
What you will be doing: Paid Social Campaigns:


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+ Lead the development, execution, and optimization of multi-platform paid social campaigns with a focus on ROI, budget efficiency, and performance insights.

Organic Social & Content Strategy:


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+ Drive brand growth through strategic organic social plans, handling content calendars and collaborating with creative teams to deliver engaging content.

Paid Influencer Campaigns:


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+ Build and run influencer programs from the ground up-including strategy, talent sourcing, contracts, onboarding, and performance optimization for awareness and conversion.

Leadership & Team Development:


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+ Inspire and develop a high-performing team through coaching, clear accountability, and growth-focused leadership.

Program Building in White Space:


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+ Identify untapped opportunities and confidently launch new initiatives in fast-paced, ambiguous environments without existing playbooks.

We want you to have:


* Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree a plus.


* 6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.


* Consistent track record of building and scaling, organic/paid social strategies and content programs from scratch.


* Direct experience creating and running paid influencer campaigns, including talent sourcing, onboarding, and performance tracking.


* Experience in regulated or 21+ industries (alcohol, cannabis, etc.) is a plus.


* Demonstrated success leading, coaching, and developing direct reports.


* Comfortable working in white space with minimal direction and high accountability.


* Strong analytical skills with the ability to translate data into actionable insights.

In this role, you are responsible for leading a team.

People Leaders play a fundamental role in bringing Altria's Employment Brand to life and creating an exceptional employee experience.

As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team.

Some examples of specific responsibilities aligned to People Leader expectations include:


* Establish and effectively communicate Vision, strategies and how each employee's work aligns


* Identify, select, develop and allocate skills, behaviors and talen...