Poultry Marketing Advisor - FAH

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: Position Brand Description – Poultry Marketing Advisor

The U.S.

Poultry Marketing team is responsible for preparing strategic plans and implementing marketing tactics for the food safety portfolio of poultry brands within the U.S.

Affiliate.

The Poultry marketing advisor will play an integral role managing selected poultry brands to create a valued customer experience and grow sales.

Your Responsibilities:

Key Objectives/Deliverables



* Development and implementation of product marketing plans to ensure achievement of desired outcomes


* Facilitate and ensure communication, implementation, cohesiveness of brand campaigns and messaging


* Coordination of strategies and tactics with ad agency, sales and technical teams


* Plan and execute new product launches


* Cross-functional collaboration with sales, management, IT, finance, market research, manufacturing, R&D, ad agency, and industry reps

Detailed Description Strategy/vision



* Every marketing strategy starts with our approach with the customer


* Understand the customer, their needs and how we can leverage our products/service


* Knowledge of Elanco, animal health industry, customers and influencers


* Grasp of the industry dynamics/economics and potential business impact


* Product/brand and competitor knowledge, including technical and economic differentiators


* Build comprehensive strategies and problem solve; high use of creativity


* Find and leverage value & brand opportunities that start with the customer need

Planning



* Ability to develop a marketing plan with compelling strategies and tactics that are measurable


* Knowledge of Elanco marketing processes


* Lead, engage and collaborate with the field (management team, sales and TCs) to meet goals


* Agency relationship management


* Budget allocation and management

Execution



* Implement marketing plan


* Knowledge of functions and internal key players — their priorities, needs and requirements to successfully implement tactics
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