Upstream Marketing Devices, Senior Manager
About Us
Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history.
As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine.
Our purpose is to fuel confidence by helping people look better, feel better, and live better.
We believe you do not have to choose between living life and making a living.
Live your best life with Merz Aesthetics.
A Brief Overview
The Upstream Marketing Devices, Senior Manager, is responsible for supporting the development of global pipeline innovations, global upstream marketing strategies incl.
positioning, messaging, branding, and overall strategic planning and product launches, all in collaboration with internal and external stakeholders to drive growth for the Global Aesthetics Devices business.
This candidate will be accountable for collecting, organizing, interpreting, and maximizing external marketing efforts including:
* Early-Stage Upstream Developments
* Consumer & HCP Market Research
* Customer Feedback, Market Insights, & Commercial Strategies
* Scientific Publications & Opportunities
What you will do
* Global Marketing:
+ Drive select pipeline projects by providing customer feedback, market insights, and work cross-functionally to drive product development programs.
Upstream Marketing Devices, Senior Manager will be responsible for defining marketing requirements and validating product inputs in collaboration with HF engineers and training lead, supporting financial forecasts and business cases, development of launch plans, and collecting research and data to support commercial strategy.
* Global Market Research:
+ Partner with Market Analytics and external partners to execute market research initiatives around customer needs and product validation.
Provide technical expertise to assist in their execution.
Stay connected with market needs through frequent interaction with regional marketing partners, customers (In-region visits, attendance at industry meetings, review medical journals, etc.).
* Global Scientific Strategy:
+ Responsible for supporting the development of the scientific publication strategy for responsible products in close partnership with Clinical Affairs, Medical Affairs, Regulatory Affairs and Marketing teams.
* Global Launch Strategy:
+ Responsible for supporting and executing new product launches in close partnership with regional teams and other key stakeholders.
+ Specific responsibilities include leading the development of select marketing strategy, branding, positioning, messaging, and key asset creation, in collaboration with Training Lead and Downstream Team when needed.
Additional responsibilities include close collaboration with Technical Operations and Global Digital Technology Teams to ensur...
- Rate: Not Specified
- Location: Raleigh, US-NC
- Type: Permanent
- Industry: Science
- Recruiter: Merz North America, Inc
- Contact: Not Specified
- Email: to view click here
- Reference: UPSTR003965
- Posted: 2025-02-12 08:21:37 -
- View all Jobs from Merz North America, Inc
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