Global Integrated Marketing Manager

If you are an Integrated Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! Based in our Boulder, CO location this role will define and implement global integrated marketing strategies for products and services within Emerson’s Measurement Solutions business unit.

This position will support the Coriolis and Ultrasonic groups and will collaborate cross-functionally with key partners such as Product Management, Digital, Creative, and outside agencies.

If you are looking to join a global leader in instrumentation, we would love to hear from you!

This is a hybrid position that has the flexibility of a remote work option for up to one day a week.

 In this Role, Your Responsibilities Will Be:


* Support product launches and coordinate marketing campaigns to generate high market impact.


* Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyer’s journey for target segments.


* Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.


* Analyze and measure marketing program performance, communicate results, and drive continuous improvement.


* Prepare and handle an annual marketing budget.


* Understand and articulate the key brand message for product lines and service offerings.


* Serve as Emerson’s brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.


* Identify, evaluate, and recommend marketing opportunities in line with product management objectives.


* Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate.


* Lead the strategic planning process, developing integrated marketing strategies and priorities.


* Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.
 

Who You Are:

You find and champion the best creative ideas and actively move them into implementation.

You quickly and conclusively take action in fast-changing, unpredictable situations.

You partner with a diverse set of collaborators and team members to get work done.

You pursue everything with energy, drive, and the need to finish. 
 
 
For This Role, You Will Need:


* Bachelor's degree in a marketing, communications, and/or business-related field required.


* Minimum of five (5) years professional post college of marketing experience.


* Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (adver...