Senior Analyst, Integrated Marketing Campaigns - 12 months

Marketing Communications Business Partner, Industrial Automation, UK & Ireland

12-month Fixed-Term Contract | Full Time

We are looking for an experienced Marketing Communications Business Partner (Senior Analyst, Integrated Marketing Campaigns) to join our Industrial Automation business across the UK & Ireland.

This is a hands-on B2B marketing role where you will shape and deliver integrated marketing campaigns that engage customers, support our channels and market segments, and contribute to business growth.

You will take ownership of campaign planning and execution, PR, digital marketing, events and budget management.

Working closely with commercial, digital and wider marketing teams, you will ensure our activity delivers clear, measurable results.

What will you do?

As Marketing Communications Business Partner, you will:


* Develop and deliver end-to-end integrated marketing campaigns across digital and offline channels.


* Define routes to market, localise key messaging and establish clear campaign KPIs.


* Lead PR planning for the Industrial Automation business, aligning activity with business priorities.


* Own and deliver the quarterly integrated marketing plan.


* Maintain a forward-looking campaign pipeline to ensure consistent engagement with target customers, channels and market segments.


* Track campaign performance, provide regular reporting and identify opportunities to improve results.


* Manage the 12-month marketing budget cycle, including monthly ROI reporting and compliance with internal processes.


* Manage the annual media plan and coordinate digital marketing activity in partnership with the digital team.


* Lead the planning and execution of events, including stand design, product allocation and coordination with internal stakeholders.


* Ensure marketing campaigns and events deliver both strong customer engagement and commercial value.

What will you bring?

We are looking for someone who has:


* Proven experience in a similar B2B marketing, marketing communications or integrated marketing role.


* Strong experience developing and delivering integrated marketing campaigns.


* A good understanding of both digital and offline marketing channels.


* Experience using marketing performance data and KPIs to measure results and guide future activity.


* Strong stakeholder management skills and the confidence to work with colleagues at different levels of the business.


* Excellent written and verbal communication skills in English.


* Strong organisational and project management skills.


* The ability to manage multiple priorities and deliver to tight deadlines in a fast-paced environment.


* A proactive, collaborative and commercially focused approach.

What's in it for me?



* Opportunity to shape campaigns that directly influence customer engagement and business outcomes


* Supportive team culture with access to professional developmen...