Marketer

Marketing

Victorian Post Acute

Full-Time | $120,000-$135,000 Annual Salary + Bonus Opportunities | Full Benefits

Victorian Post Acute is seeking an experienced, energetic, and relationship-driven Marketing & Public Relations Director to lead our facility's marketing, census development, community relations, and public relations efforts.

This is a key leadership position for someone who understands healthcare marketing, enjoys building strong community relationships, and can effectively represent a skilled nursing and post-acute care organization to residents, families, referral partners, healthcare professionals, and the broader community.

What We Offer


* $120,000-$135,000 annual salary


* Bonus opportunities


* Full-time position


* Comprehensive benefits package


* Leadership opportunity with visibility across the organization


* Opportunity to make a meaningful impact on residents, families, and the community

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer Victorian Post Acute's marketing and public relations programs and services .

The Director will play an important role in maintaining and increasing census, strengthening referral and community relationships, promoting the facility's programs and services, and ensuring that information shared with the public is accurate, timely, and compliant with applicable privacy requirements.

Essential Duties & Responsibilities

Marketing & Census Development


* Plan, develop, organize, implement, evaluate, and direct facility marketing and public relations programs designed to maintain and increase census.


* Promote Victorian Post Acute's programs, services, accomplishments, and community involvement.


* Develop and maintain positive relationships with residents, families, healthcare professionals, referral sources, community organizations, civic leaders, and other stakeholders.


* Participate in community and civic organizations to increase facility visibility, engagement, and charitable involvement.


* Coordinate with news media regarding positive facility developments, new programs, events, and promotions.


* Monitor media coverage and keep the Administrator informed of public information that may affect the facility.

Public Relations & Communications


* Ensure all public-facing materials—including brochures, information packets, manuals, newsletters, announcements, and other communications—are accurate and current.


* Organize and maintain effective internal communications through bulletin boards, newsletters, committee meetings, announcements, and other appropriate channels.


* Create and maintain an atmosphere of warmth, personal interest, professionalism, and positive emphasis throughout the facility.


* Provide creative marketing and communications support to the Activities and Social Services departments for resident programs, events, and publications.


* ...