Digital Marketing Specialist

General Job Brief The Digital Marketing Specialist serves as Arizona Christian University's primary digital advertising and lead generation strategist, managing paid media campaigns, search engine optimization (SEO), lead acquisition, and digital marketing analytics to advance undergraduate enrollment goals.

This position is responsible for maximizing the effectiveness of the University's digital marketing investments by optimizing campaign performance, improving lead quality, managing relationships with lead-generation vendors, and identifying opportunities to increase qualified inquiries through data-driven decision-making.

The Digital Marketing Specialist develops, executes, and monitors digital marketing initiatives across multiple platforms, proactively recommending strategies that improve return on investment, increase conversion rates, and strengthen the University's enrollment pipeline.

This role also requires a comprehensive understanding of and commitment to the unique Christian mission and vision of ACU to Transform Culture with Truth, and the ability to advance that mission and vision through the performance of its duties, including person-to-person mentorship and discipleship.

Typical Duties: PaidDigital Advertising Develop, manage, and optimize Google Ads and Meta advertising campaigns supporting undergraduate enrollment.Monitor campaign performance and adjust targeting, bidding strategies, budgets, keywords, and ad creative to improve results.Conduct A/B testing to improve click-through rates, conversion rates, and cost per inquiry.Manage digital advertising budgets responsibly while maximizing return on investment.Stay current on platform updates, advertising policies, and emerging best practices.

Search Engine Optimization (SEO) Conduct keyword research to identify opportunities for increasing qualified organic traffic.Collaborate with Marketing to implement SEO recommendations for enrollment-focused webpages and landing pages.Monitor keyword rankings and search performance using industry-standard SEO tools.Recommend strategies that improve search visibility and increase prospective student inquiries.

Lead Generation & Vendor Management Manage relationships with third-party lead generation vendors.Purchase and evaluate prospective student lead lists that support enrollment goals.Monitor lead quality, conversion rates, and vendor performance.Hold vendors accountable for agreed-upon performance metrics and recommend adjustments as needed.Identify new lead generation opportunities and evaluate potential vendor partnerships.

Campaign Performance & Reporting Monitor advertising performance using Google Ads, Meta Ads Manager, Manus, Element451, Google Analytics, and other reporting tools.Track key performance indicators including impressions, click-through rates, cost per click, cost per inquiry, cost per enrollment, and return on advertising investment.Prepare regular performance reports and recommendations for Enrollment leadershi...