Senior Brand Manager, US Wound Care

Description

Kenvue is currently recruiting for a:

Senior Brand Manager, US Wound Care

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of Commercial, Wound Care

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

TheU.S.

Wound Care Senior Brand Manageris responsible forgrowing household penetration bydeveloping and executing the annual marketing plan,identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communicationsandresearch, andcollaborating closely with cross-functionalsto support the strategic marketing plan.

Key Responsibilities

Brand Strategy:



* Shape and deliver holistic commercial strategy for the U.S.

Wound Care portfolio (BAND-AID® Brand & NEOSPORIN®).


* Manage P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution.


* Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment.


* Drive household penetration and consumer demand growth.


* Lead development of the annual three-year strategic plan and 12-month business plan to outline strategic objectives , key initiatives, and financial targets.


* Monitor category, consumer, and competitive dynamics to inform marketing plans and identify growth opportunities.


* Lead the commercialization of innovation and product launches for the U.S.

market.


* Partner with CBI to identify actionable consumer insights, unmet needs, and connection points that inform brand strategy, strengthen communications, and drive behavior change.


* Monitor business performance, forecasts, risks, and opportunities, recommending actions to achieve financial and brand objectives .

Brand Communications:



* Develop and execute integrated communications strategies across paid, owned, earned, and shopper channels, delivering compelling content and consumer engagement during key moments while strengthening brand equity and driving business...