Commercial Business Development Manager, Next Gen Automation

We are looking for a dynamic and strategic Commercial Business Development lead to drive revenue growth for Process Automation solution.

This role will focus on expanding market awareness, influencing key decision-makers, and driving adoption among EPC's, OEMs, and industrial end-users with the ultimate kpi of increasing sales growth in DCS, PLC, IoT, Digital, Cybersecurity, Softwares.

Key responsibilities include:

• Direct sales through customer engagement - promote, prescribe, and close deals for

• Identifying and initiating relationships with accounts that align with Next Gen Automation capabilities.

• Collaborating with broader sales and technical teams to drive and secure large-scale opportunities.

Sales & Revenue Growth - Direct Selling

o Drive commercial success through consultative and prescriptive selling techniques.

o Identify, qualify, and nurture high-potential business opportunities, including pilot projects, proof-of-concept (PoC) implementations, and full-scale rollout of Offer.

o Collaborate with channel partners, system integrators, and EPC firms to develop joint go-to-market strategies.

o Negotiate contracts, pricing structures, and long-term agreements to maximize revenue potential.

• Market Development & Strategy Execution

o Develop and execute a go-to-market strategy that positions Next Gen Automation as a disruptive open automation platform.

o Align business development initiatives with global trends in industrial automation, Industry 4.0, and software-driven control systems.

o Analyze customer pain points, competitor offerings, and emerging market trends to refine the value proposition and influence OEM's, System Integrators and End Users to adopt Next Gen Automation platform.

• Stakeholder Engagement, Influence & Prescription

o Develop and maintain strong relationships with engineering, operations, IT, and executive decision-makers to promote Next Gen Automation adoption at the customer.

o Engage with C-level executives, plant managers, automation engineers, and IT-OT leaders to drive digital transformation initiatives.

o Collaborate internally with lines of business, offer managers and other stakeholders to ensure the growth of Next Gen Automation.

o Build a network of early adopters, key opinion leaders (KOLs), and reference customers to advocate for Next Gen Automation within the industry.

o Support System Integrators and consultants to integrate Next Gen Automation into their project specifications.

o Be the voice of the customer internally and to the LOB to influence roadmaps and provide market insights that will help grow Next Gen Automation faster.

o Segment Focus: Collaborate with segment teams to identify and penetrate strategic sub-segments and applications for Next Gen Automation.

• Cross-functional Collaboration & Leadership

o Work closely with Next Gen Automation COE (Center of excellence), product management, marketing, and customer success teams to align solutions with m...