Seed Portfolio Manager

Seed Portfolio Manager
The ideal candidate will be located in the mid-west - with a strong preference to Iowa or Illinois.

The Seed Portfolio Manager leads the seed portfolio strategy and drives business results across assigned row crops (e.g., Corn/Soybeans/Cotton).

This role owns product and portfolio decisions end-to-end-identifying market opportunities, shaping the product roadmap, guiding product life cycle choices, and partnering cross-functionally to deliver profitable growth.

The Seed Product Manager is the expert resource for the seed marketing team, with primary focus on the CROPLAN/Armor portfolio and a working knowledge of how partnered seed brands complement proprietary offers.

Core responsibilities include portfolio strategy, market and competitive analysis, forecasting and production planning input, positioning and messaging, and technical expertise that supports commercial success.

This role leads through influence and partners cross-functionally across Product Development, Strategic Marketing, Sales Agronomy, Supply/Operations, and Finance to drive portfolio decisions and business outcomes.

Responsibilities:

50% Product Development and Portfolio Management


* Own the portfolio strategy and multi-year product roadmap, aligned to customer needs, market trends, and business objectives.


* Partner with Strategic Marketing to translate strategy into forecasting, product advancement priorities, production planning inputs, and life cycle management across the CROPLAN and Armor portfolios.


* Drive product selection and advancement decisions using trial data (e.g., Answer Plots), competitive intelligence, and voice-of-customer insights; recommend launch, sustain, and phase-out actions.


* Develop product positioning and value propositions, including recommended segmentation, pricing inputs, and placement guidance to maximize margin and market share.


* Partner with Sales Agronomists and commercial teams on needs assessments by geography-understanding potential genetic releases, in-field performance, and supplier capabilities.


* Support partner brand offers and identifies whitespace opportunities to drive a complementary portfolio strategy.

20% Marketing Input and Support


* Drive go-to-market planning for proprietary seed brands (CROPLAN and Armor), including launch readiness, channel alignment, and clear technical and commercial messaging.


* Provide business input to annual operating plans (AOP) and in-season execution, including demand shaping recommendations, mix management, and margin improvement opportunities.


* Manage the implementation and final review of technical sales information and product claims in partnership with Strategic Marketing and Regulatory/Stewardship as applicable.


* Develop and maintain sales enablement assets from a national and regional perspective (e.g., technical bulletins, training modules, podcasts/videos) to improve seller confidence and customer outcomes...