MEA E-Commerce Lead

We are looking for the eCommerce lead is responsible to drive online sales through different eCommerce business models.

Key Responsibilities:


* Build/Align the local eCommerce strategy and detailed plans for all target audiences and categories across ecommerce business models with the correct marketing mix


* Build and animate the cross functional operating model to ensure customer satisfaction.


* Ensure flowless execution and optimize the tactical plans leveraging data/insight.


* Platform eCommerce platforms, build & execute tailored account plans to maximize online sales performance also define/own the eCommerce KPIs


* Define the proposal for eCommerce commercial policy - rebates, marketing development funds - to grow profitably ensuring alignment with policy guidelines


* Support customers to setup agreed product catalogues with a sustainable maintenance program


* Set up processes and governance for eCommerce country operations & platform animation.


* Localize and drive the end to end global eCommerce playbook to increase the engagement, conversion and avg basket size


* Set up analytics for eCommerce performance, independently or in coordination with partners, and ensure analyses results into actionable plans


* Be the change agent in the country to ensure the ecommerce channel transformation.

Experience:


* Minimum 5 years of e-marketing and/or online sales development experience:


* Online customer need analysis, value chain analysis, defining value proposal


* Experience in developing comprehensive e-marketing and actions plans


* Successful experience in developing customer centric approaches


* Direct B2C/B2B eCommerce experience (at least 1 year)


* Account management with commercial negotiation experience


* Direct experience on commercial policy transformation relating to eBusiness


* Able to create online sales concepts, customer journeys based on ROI driven business models


* Good general understanding of e-marketing tools and instruments (SEA, SEO, Affiliate,

Retargeting, Mobile Marketing, Google Analytics...)


* Knowing the e-commerce KPIs and having a general understanding of web analytics


* Experienced in CRM and persona analysis


* Good technological understanding of Webshop / eCommerce systems is a plus


* Experienced in leading service providers or agencies

Leadership / Competencies / Skills:


* Understanding eBusiness:
+ E-business experience, understand various type of e-business propositions and understand how e-businesses operates in general, capability to learn new methods and technologies
+ Capability to understand various business cultures
+ Very strong customer focus
+ Excellent understanding of e-commerce principles and methodologies
+ Commercial awareness of implications of eBusiness models
+ Experience on supply chain transformation projects
...