Senior Manager - End User Sales

This role focuses on driving sales growth and increasing market share in the Power & Grid segment.

The candidate will handle end-to-end sales activities, from generating inquiries to closing deals and ensuring project execution and payment collection.
Key Responsibilities1.

Sales & Business Development


* Generate new enquiries and identify customer requirements


* Develop and grow business within Utilities, Electro-Intensive Industries, and EPCs


* Achieve order booking, sales, and revenue targets


* Increase market share within the assigned region

2.

Customer Engagement


* Understand customer needs and propose suitable technical solutions


* Deliver presentations to ensure product specifications are aligned in tenders


* Build long-term relationships and act as a trusted partner


* Manage key accounts and drive repeat business

3.

Tendering & Proposal Management


* Analyze enquiries and identify technical & commercial requirements


* Coordinate with internal teams to prepare techno-commercial offers


* Submit proposals and manage approvals


* Participate in negotiations and finalize deals

4.

Project Execution & Coordination


* Ensure timely order processing, delivery, and installation


* Track project progress and meet customer expectations


* Handle documentation like bank guarantees


* Coordinate internally and with customers for smooth execution

5.

Collections & Financials


* Follow up for payments and ensure collections within targets


* Monitor outstanding dues

6.

Strategy & Market Development


* Develop account strategies to maximize business share


* Identify and onboard new customers


* Organize sales promotions and engagement events

Product & Domain Focus


* Energy Automation Products & Solutions


* Medium Voltage (MV) Switchgear (AIS & GIS)


* Transformers


* Relay Protection Systems


* Power Distribution & Transmission Systems

Key Skills Required


* Strong technical knowledge of electrical power systems & automation


* Ability to influence, negotiate, and close deals


* Experience in Key Account Management


* Strong communication and presentation skills


* Ability to position as a solution provider rather than just a seller



* BE/BTech in Electrical / Electronics / IT / Software Engineering


* Diploma in Electrical Engineering also acceptable


* MBA (Sales/Operations) - preferred

Ideal Candidate Profile


* Strong technical + sales hybrid profile


* Experience with Utilities, EPCs, or heavy industries


* Skilled in solution selling and customer engagement


* Target-driven and capable of handling complex sales cycles

Let us learn about you! Apply today.

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