Digital Experience Manager, Incubator

Description

Kenvue is currently recruiting for a:

Digital Experience Manager, Incubator

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of Incubator Brands

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Digital Experience Manager for Incubator Brands (Johnson's Baby, Desitin, Clean & Clear, Maui Moisture, Neostrata, Exuviance, Lubriderm, and all new brands) will own the strategy, content planning and creation, as well as development and optimization of digital experiences across owned channels (website, CRM, etc.).

This role focuses on delivering seamless, engaging, and personalized consumer experiences that align with brand objectives and drive engagement throughout the consumer journey.

Working closely with cross-functional teams, the Digital Experience Manager will manage day-to-day execution of the digital product roadmap and contribute to continuous improvement initiatives.

Key Responsibilities:


* Own a cohesive strategy, content plan, and execution for all Incubator Brands digital experiences (website, CRM, guided selling), ensuring alignment with brand objectives


* Comfortable translating brand and social priorities into actionable content calendars across owned website and CRM channels


* Serve as the digital shelf liaison to identify and escalate issues, ensuring brand partners are informed and involved, while collaborating closely with the Digital Shelf team for timely content syndication and updates


* Collaborate with brand category partners and media teams to maintain a consistent and engaging consumer experience across owned channels


* Assist in creating and optimizing high-quality, SEO and AEO-friendly content that drives engagement and organic visibility


* Monitor content performance and recommend updates or improvements based on data and consumer trends


* Execute email marketing campaigns using automation tools to deliver personalized communications based on consumer behavior


* Track CRM list growth and apply best practices for list hygiene and segmentation
...