ABM, Aveeno Body, Media and Comms

Kenvue is currently recruiting for a:

ABM, Aveeno Body, Media and Comms

What we do

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

For more information, click here.

Role reports to:
US Brand Mgr Aveeno Body Act and Comms

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

We are seeking a dynamic and results-oriented Media and Comms Associate Brand Manager to join the Aveeno Body US Brand Growth team.

In this role, you will be responsible for leading the integration of brand communications and creative activation across multiple touchpoints with special focus on national media.

You will be responsible for ensuring brand equity is clear and consistent across various activations and is uniquely fit for that touchpoint objective.

What You Will Do:

Key Responsibilities:


* In this role you will lead media and communications to drive growth on Aveeno Body through strategy & execution with a national impact.


* You will be responsible for the key drivers of business performance, such as:
+ Building comprehensive go-to-market plans for our Body portfolio, owning 360 activation plans for new product innovation.
+ Supporting the development of creative briefs and media plans that align with strategic business goals and support product development and lifecycle management.
+ Crafting marketing communications (eg Digital, eCommerce and social, video, sampling, etc.), claims and impactful media plans with cross-functionals and external agency partners.
+ Monitoring, analyzing, and evaluating campaign performance metrics to continuously refine strategies and maximize ROI.
+ Uncovering insights about the category, competitor & retail customers to inform business recommendations.
+ Collaborating with internal departments including Customer Strategy, Finance, Regulatory, Legal, Global Brand Development, Supply Chain and Demand Planning.
+ Partnering closely with the customer teams and agency partners to ensure creative development process delivers against defined objectives, on time and effectively.

Required Qualificati...