Influencer & Creator Marketing Lead, Talent Partnerships & Culture, Vice President

Influencer & Creator Marketing Lead, Talent Partnerships & Culture

Business/Team Overview

JPMorganChase's Talent Partnerships & Culture team is part of the company wide global marketing team, designing and delivering firmwide programs that connect our brands and businesses to culture, talent and tastemakers - including celebrities, musicians, artists, athletes, creators and influencers.

We build strategic relationships across entertainment, sports, and media; support content and experiences; and activate paid and earned opportunities that extend reach and relevance for our leading financial products and services.

Together, this helps us inspire and engage consumers authentically, while delivering measurable impact and connections across our lines of business.
Role Summary
Join the Influencer and Creator team within the broader Talent Partnerships & Culture group to lead social - first strategies that build brand awareness and support acquisition through high - impact creator partnerships.

Role reports to the Head of Influencer & Creator Marketing and you will partner across the team and multiple lines of business at JPMorganChase, translating business objectives into programs that resonate on social and deliver measurable outcomes.

Owning the full campaign lifecycle from sourcing through ROI analysis, you will identify talent, craft briefs, negotiate deliverables and contracts, oversee content and approvals, and optimize performance.

You will cultivate meaningful creator relationships and align executions with business goals across Instagram, TikTok, YouTube, and LinkedIn, ensuring every activation is on - strategy and on - brand.

As the in - the - know strategic advisor on new media, you will spot shifts in culture and platforms early, recommend test - and - learn approaches, and guide stakeholders with clear rationale.

You will work cross - functionally with Marketing, Brand, Paid Media, Social, Content, and PR to bring concepts to life and integrate influencers into broader campaigns.

The right candidate has a sharp cultural antenna, an eye for both established and emerging talent, and a knack for creative angles that spark attention and action.
Key Responsibilities


* Create, own, and execute a comprehensive influencer/creator strategy that advances brand awareness and acquisition goals across lines of business.


* Identify, negotiate, and nurture long - term partnerships with creators and talent managers, building a scalable roster aligned to brand and campaign objectives.


* Lead end - to - end campaign execution, including brief development, contract negotiation, product seeding, content guidelines and approvals, and compliance across Instagram, TikTok, YouTube, and LinkedIn.


* Define KPIs, track performance (ROI, engagement, conversion), synthesize insights, and optimize partnerships and creative for continuous improvement.


* Monitor platform shifts and cultural trends to proactively surface emerging creators, f...