Insights & Knowledge Director - Retail Towel/Tissue/Napkin (Brawny, Sparkle, Quilted Northern, Angel

Your Job

We are seeking an experienced market research & insights practitioner to lead efforts for the Retail CPG business at Georgia-Pacific.

The ideal candidate will be responsible for delivering comprehensive consumer insights and strategic recommendations that fuel brand growth and innovation.

This role requires a forward-thinking leader who can navigate complex landscapes, inspire cross-functional collaboration, and translate consumer behavior into actionable business strategies.

Reporting to the Senior Director of the broader Insights & Knowledge team, this position is a part of a team responsible for building the organization's consumer knowledge foundation and identifying proprietary insights.

Internal customers will span the full organization from core Retail TTN business team, brand building/marketing, innovation, research & development, and sales.

The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches.

The role will be based in Atlanta, Georgia, with some travel required.

This is a hybrid role with three days a week in office (Tue/Wed/Thurs).

What You Will Do


* Serve as strong strategic thought leader and partner to Retail TTN leadership, enabling both short and long-term business value.


* Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.


* Oversee the design, implementation, and management of qualitative and quantitative research projects to support internal business objectives.


* Oversee the efficient and effective dissemination of insights to key stakeholders.


* Collaborate with senior leadership and cross-functional teams to identify research needs and influence strategic direction.


* Collaborate with key disciplines along the innovation pipeline, from early idea generation, concept & product development and testing, to commercialization and post-launch learning.


* Develop and manage the market research forecast, ensuring effective allocation of resources to maximize impact and efficiency.


* Serve as advocate for the voice of the consumer/customer, ensuring insights and needs are at the forefront of strategic decision-making and brand initiatives.


* Coach and actively develop direct reports, with a strong focus on fostering professional growth, building capabilities, and enabling knowledge sharing across the team to maximize individual and collective contribution.

Key Talents


* Ability to connect consumer insights to business context and brand growth strategies.


* Possess natural curiosity to learn the business and market.


* Self-starter with ability to manage multiple priorities in a complex environment.


* Ability to be recognized as a trusted advisor for strategic thinking.


* Proven ability to build and maintain relationships with key stakeholders.


* Utilize knowledge synthesis and strong storytelling skills ...