Marketing Manager - InterContinental New York Barclay

JOB OVERVIEW

Do you see yourself as a Marketing Manager? What's your passion? Whether you're into sports, shopping or just reading a good book, at IHG we're interested in YOU.

At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do.

And we're looking for more people like this to join our friendly and professional team. 

An icon of refined Manhattan elegance since 1926, the InterContinental New York Barclay re-opened in spring 2016, following an extensive renovation as the city’s luxury hotel of choice.

Located off Park Avenue in Midtown East, The Barclay features 702 beautifully-designed guestrooms with 30 suites, an opulent Presidential Suite and Penthouse Sky Suite with 1,500 feet of outdoor space and Chrysler Building views.

The hotel boasts 15,000 square feet of meeting space and two large ballrooms for New York’s most memorable weddings, benefits, and galas.

 The Barclay offers a Club InterContinental®.

 It's Parlour bar and lounge with light dining is a dynamic social hub in the hotel’s expansive lobby.

The “new” Barclay embraces the hotel's distinctive legacy, while modernizing every detail.

DUTIES AND RESPONSIBILITIES

Lead the hotel’s marketing team strategy by integrating sales and marketing plans to achieve budget targets and align with strategic business priorities.

Oversee the execution of all marketing initiatives, digital presence, PR, and social media activity while maintaining IHG brand integrity.

Serve as the hotel’s brand guardian, partner closely with Revenue Management, Sales, and Events teams, and coach and develop marketing team members to drive performance and support professional growth.

MARKETING STRATEGY & PLANNING


* Oversee the overall marketing team strategy, integrating sales and marketing plans to achieve hotel budget targets while aligning with strategic business priorities.


* Oversee execution of all marketing team initiatives, projects, and collateral production to verify that sales and marketing objectives are achieved and revenue opportunities are maximized.


* Serve as the hotel’s brand guardian and liaison, verifying all marketing reflects brand voice; lead the strategic pull-through of continent and brand promotions and campaigns.


* Oversee analysis of marketing reports, using insights to guide team strategic pivots and optimize sales results.


* Manage the development of core marketing assets — including photoshoots — to ensure content is accurate, current, and available for use across all sites and channels.


* Assist in developing and implementing the annual sales and marketing plan; participate in the budgeting and forecasting process.

REVENUE & DIGITAL MARKETING


* Partner with Revenue Management to develop and execute promotional strategy efforts that drive topline revenue and optimize channel performance.


* Oversee OTA, ...