Brand Manager (F/H)

Brand Manager (F/H)

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.

At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

As the Brand Manager Baby and Child Care, you will oversee the full brand management cycle for Huggies®, DryNites®, driving activation, innovation and growth across the French market.

You will collaborate closely with cross-functional teams, manage paid media and digital activations, adapt global/regional toolkits for France, support performance analytic and lead the French recruitment sampling program, while operating within the Western Central Europe (WCE) regional structure.

This role reports directly to the Northern European Marketing Lead and is an individual contributor (no team management).

Location: we can offer a hybrid model (on remote / Office) for candidates already based in Ile-de-France (France).

Your Key Accountabilities

·  Lead the full brand management cycle for Baby and Child Care (Huggies®, DryNites®) in France, in alignment with the Northern Europe Marketing Lead.

·  Own the preparation and presentation of annual brand plans, driving strategic direction, execution priorities, and performance alignment.

·  Activate strategic brand touchpoints across online and offline channels to drive recruitment and retention.

·  Manage year‑round paid media execution, including influencers, CRM, social, SEO/SEA and campaign tracking.

·  Adapt regional brand communication toolkits for France (packaging, claims, trade stories, visuals).

 

·  Track business performance using Nielsen (sell‑in/sell‑out), identify trends, support forecasting and contribute to pricing and revenue growth initiatives.

·  Lead the French Huggies® recruitment sampling program for pharmacies, gynecologists, and midwives.

·  Own and manage the marketing budget, ensuring accurate tracking and reporting.

·  Collaborate cross‑functionally with Sales, Category, Finance, Demand Planning and regional partners to ensure market-aligned execution.

To succeed in this role, you will need the following qualifications:

Required Qualifications

·  Significant previous experience in marketing, ideally as a B...