Executive Director, Product Marketing Strategy Director

Join our Consumer & Community Banking division, where you'll serve Chase customers with a variety of financial services, including personal banking and credit cards.

We lead the U.S.

in credit card sales and deposit growth, offering top digital solutions and customer satisfaction.

This role demands a strong quantitative background, quick thinking in a dynamic environment, and excellent communication skills, providing senior-level exposure and opportunities to learn from industry experts.

The Head of Sapphire Acquisitions Marketing Strategy will report into Acquisitions, Media, and Brand on Sapphire Branded Card and be responsible for driving acquisitions BAU and growth initiatives, critical to strategic success of Sapphire Card.

You will be highly entrepreneurial in nature with both an affinity for strategic thinking, and a proven record of effective execution, will lead a team and partner cross-organization to think through Sapphire acquisition strategies in multiple channels, drive execution of promotional campaigns, partner on new capabilities to drive growth, learning agenda and experimentation to optimize channels.

Job Responsibilities:


* Drive acquisitions strategy for Sapphire Reserve and Preferred Chase flagship cards


* Own acquisitions performance across the channels and the funnel incl.

underlying drivers, proactively partner with Acquisitions Center of Excellence across Owned/Paid channels


* Proactively partner with designated owners in Consumer Bank / Branches


* Own offer calendar, premium & acquisitions unit economics, in partnership with Finance and Analytics


* Lead thinking on high priority projects in acquisitions, connecting the dots to higher funnel


* Deeply understand performance at the point of conversion and across acquisitions channels


* Be responsible for best practices and approvals of acquisitions content across landing pages and in other placements


* Lead competitive analyses and run market tests on the ongoing basis


* Own investment forecasts and risk strategy management, proactively engaging Risk partners


* Owns acquisition OKRs and levers to achieve those goals


* Actively invest in building and developing junior team members; support strategic career planning and develop strong followership with junior team members who actively seek advice / mentorship

Required qualifications, capabilities, and skills:


* 10+ years of experience in experience in a combination of marketing incl.

acquisitions marketing, management consulting, or similar roles, including 3-5 years of experience leading teams


* Proven ability to structure and scope complex problems and apply a range of analytical tools to develop solutions


* Strong analytical mindset; experienced in interpreting data and translating insights into strategy


* Proven record of delivering results; ability to collaborate with key stakeholders in marketing, brand, analytics, risk, legal, product, an...