E-Commerce Marketing Manager - Retail Media

E-Commerce Marketing Manager - Retail Media

This role is a strategic, analytical and relationship-driven Retail Media E-Commerce Marketing Manager who elevates our strategy and approach to E-Commerce marketing for our Dairy Foods and Animal Nutrition businesses.

This role is pivotal in driving channel growth and delivering optimal business results by developing paid media strategies while ensuring seamless integration with broader omni-channel engagement and digital shelf strategies.

Job Duties:


* Provide thought leadership and strategic guidance for marketing within E-Commerce, shaping and evolving our E-Commerce marketing vision as part of channel reinvention initiatives, in partnership with the business.


* Design and implement comprehensive marketing strategies that ignite growth in the E-Commerce space, engaging consumers across the digital journey and maximizing brand impact on all platforms - Direct to Consumer, retail and 3rd party marketplaces.


* Develop and lead overarching paid strategies aligned with business goals and consumer engagement strategies through retail media networks, search and other paid channels.


* Collaborate with the Engagement COE and shopper marketing teams to ensure upper and lower funnel connectivity in omni-channel plans and digital shelf strategy.


* Apply data-driven insights to shape retail media plans, optimize paid media efforts and inform strategic decisions.


* Partner with performance marketing to understand campaign effectiveness and optimize against insights.


* Lead rapid testing and conversion optimization initiatives across platforms (e.g., Amazon Ads, Google Shopping, etc.)


* Serve as a trusted partner to the marketing and sales organizations contributing to, executing and optimizing joint business plans with key accounts (Walmart, Instacart, Amazon)


* Communicate directly with key customer contacts to develop and optimize plans based on key goals and performance.


* Collaborate with the shopper marketing team ensure seamless in-store experiences and retailer-specific promotions


* Manage external agency relationships, including our Search partner, Stackline, ensuring alignment and performance.


* Oversee the retail paid media team, guiding day-to-day execution and development.

Leading and managing day-to-day relationships and ensuring seamless activation of media investments and strategies.

Sets performance standards and partners with analytics to ensure plans are both delivering and performing to expectation, contextualize any key findings and uncover and implement optimization recommendations.

Qualifications:


* Education: Bachelor's degree in Marketing, Communications, Business, or a related field.


* Experience: Minimum of 7-10 years of experience in E-Commerce marketing, digital media, or retail media strategy.

Experience managing large media budgets $10M+.


* Deep understanding of retail media platforms and E-Commerce ecos...