Senior Corporate Communications Manager

Tricentis is looking for a Senior Corporate Communications Manager to support the design and execution of Tricentis’ global and US corporate communications strategy to grow the visibility of the brand at this pivotal point in the company’s journey. 

The Senior Corporate Communications Manager is tasked with raising awareness levels and conversations about Tricentis and its AI-augmented software quality engineering platform, reporting to the Senior Director, Corporate Marketing.

You will be responsible for managing and executing communication tactics at both the global and regional level that align with Tricentis’ global Corporate Communications strategy as well as supporting the Customer Advocacy Program, designed to encourage more customers to engage in marketing activities across PR, social, field marketing and content marketing. 

You will be working in a fast-paced environment where brand recognition and positive press coverage is critical to achieving the overall goals of the company.

Responsibilities:


* Oversee the execution of the global corporate communications strategy in all priority markets, with a particularly strong focus on the U.S.

private and public sectors


* Manage the day-to-day relationship with agency partners to drive exceptional program results (coverage, message pull-through and penetration, increasing share of voice against competitors and other key metrics)​ as well as ensure strong budget utilization


* Translate strategy and company messaging into breakthrough storylines, narratives and campaigns that resonate with our target audiences (CIO, CTO and beyond)


* Develop and support the execution of holistic announcement strategies for key program priorities, such as product and partnership launches, thought leadership campaigns, awards, and speaking opportunities


* Support in management of executive comms strategy and execution for key business leaders including the CEO, Chief Product Officer, Chief Digital and Technology Officer​, and VP of AI


* Produce and review content materials, including articles, press releases, award and speaking submissions and more, ensuring consistent messaging and tone-of-voice​​


* Successfully validate and fulfill media opportunities/inquiries, as well as prepare executives for media interactions and interviews ​​



* Support in tracking and measuring PR program results globally and provide recommendations for improvement​​


* Coordinate with the product and marketing organizations to set goals and objectives that support the overall company’s priorities


* Monitor company, industry and competitive news and develop creative ways to insert Tricentis into conversations through compelling thought leadership and competitive positioning


* Track, analyze and share comprehensive measurements and KPIs that deliver on both short-term and long-term objectives


* Build effective stakeholder relationships to define a...