Experiential Marketing Events Manager

The Manager, Experiential Events supports the connectivity and collaboration across a team of event coordinators, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr.

Director, Experiential Marketing.

The individual should have considerable proficiency in event planning, event execution, data-driven event analytics and executive communications.

They should be skilled in leading experiential event strategies across multiple business units and time zones; have demonstrated success managing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape.

The position is based in Jersey City, NJ.

About the Day to Day Responsibilities of the Role


* Manages the company's enterprise-wide in-person, virtual and experiential programs
+ Partner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences
+ Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
+ Prioritize strategic investments in building experiences that align with Verisk marketing strategies
+ A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team
+ Maintain a deep understanding of Verisk's industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions
+ Leverage data to drive decision-making and ROI
+ Ability to deliver and drive process improvements that improve event efficiency and quality


* External and Internal Experiences (Verisk-owned and Industry Events/Tradeshows)
+ Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives
+ Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements)
+ Plan (with strong project management skills), deliver, and analyze experiential marketing efforts
+ Articulate the role and goal of digital and in-person experiences
+ Guide approach to internal events that expand to encompass experiences that build Verisk's culture
+ Lead team members on end-to-end experie...