Marketing Specialist

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Bogotá, Distrito Capital, Colombia

Job Description:

The Vision Care Brand Manager plays a crucial role in the planning and implementation of all marketing activities to meet objectives while adhering to business policies and requirements.

Their primary focus will be on crafting, implementing, and supervising high-impact marketing programs and projects sought at attracting new wearers and ensuring their retention in the category.

The Brand Manager will implement brand strategies and actively chip in to the definition of strategic guidelines the Colombia market.

Duties and Responsibilities:

- Define marketing programs and strategies specific to the contact lens industry to generate demand for the brand

- Develop and implement local portfolio and pricing strategies tailored to the outstanding needs of the industry

- Build channel or country-specific marketing plans that optimally target healthcare professionals, optical retailers, and end-users

- Shape and develop commercial messaging cycles and tools for sales representatives, distributors, and promotors in the contact lens industry

- Collaborate with professional marketing teams and provide support in promoting contact lenses with the assistance of healthcare professionals

- Work closely with Product, Sales, and Marketing teams to align brand goals and initiatives in the context of contact lenses

- Conduct market research and analysis specific to the contact lens/medical device industry to find opportunities for brand growth

- Monitor and analyze marketing campaign performance, and make data-driven recommendations for improvement in the context of contact lens industry

- Stay updated on industry trends, regulatory requirements, and competitors' activities to ensure the brand remains leading in the contact lens industry

- Collaborate with cross-functional teams, including finance, HCC, legal, quality and regulatory, to ensure successful product launches and promotions in the contact lens/medical device industry

- Be able to create reports and visual dashboards to demonstrate impact of marketing initiatives and KPIs

- Be able to create reports and visual dashboards to demonstrate impact of marketing initiatives and KPIs

Experience and Education:

 

· A bachelor’s degree is required, preferably in Business Administration, Marketin...