Family Care Marketing Manager Italy

Family Care Marketing Manager Italy

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re here to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

Are you ready to lead the charge in shaping the future of Family Care brands in Italy?
We’re looking for a dynamic and strategic Marketing Manager to drive growth, innovation, and brand excellence across our Family Care categories in Italy!

In this role you’ll be re responsible for the Annual Brand Plan (ABP) and brand equity targets by leveraging consumer insights, innovation, and strategic executions.

You will collaborate with the regional Brand Managing team to build commercial programs and brand support.

Key responsibilities:

Marketing Strategy & Execution


* Develop and implement marketing plans to drive sustainable growth, increase market share, and enhance brand penetration.

Innovation & Portfolio Management


* Manage the local product portfolio.

Define and track local brand and innovation KPIs (e.g., market share, brand equity) to ensure performance against targets.


* Partner with the EMEA and Growth team to strengthen the innovation pipeline and deliver impactful creative content.


* Champion local market needs through in-depth analysis of data and consumer insights.


* Work closely with the EMEA FC Project Manager to ensure effective execution of the IMF process, including business case development and go-to-market strategies.


* Collaborate with Category and Sales teams to activate key innovations and commercial programs.

Brand Activation


* Lead local activation initiatives


* Deliver strategic media and content plans in partnership with the Integrated Marketing and Growth teams, ensuring continuous optimization and alignment with business goals.

Operational Efficiency & Capability Building


* Support the implementation of Design to Value initiatives to drive sustainable margin expansion.


* Contribute to marketing capability development and talent growth.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.  

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so thereâ...