PR Associate, Product & Solutions Communications

PR Associate, Product & Solutions Communications

This role has been designated as 'Remote/Teleworker', which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

Location: Teleworker CA, Teleworker TX

Job Family Definition:

Cultivate and maintain strong, proactive, two-way relationships with key industry influencers that result in positive assessments and coverage for the company and its businesses.

Execute aggressive media pitching, executive interview and speaking programs, providing prep materials, coaching and counseling to ensure that presentations and interviews are "on message." Maintain strong, leverageable knowledge of competitor moves, market dynamics and customer issues that enable competitive PR/AR moves.

Manage, direct and motivate agencies to execute against stated plans and objectives.

Manage measurement and evaluation of long-term and short-term effectiveness and recommend improvements.

Scope may be global, regional, sub-regional or local/country.

Ensure work aligns with company's brand identity and messaging framework.

Management Level Definition:

Applies developed subject matter knowledge to solve common and complex business issues and recommends appropriate alternatives.

Works on problems of diverse complexity and scope.

May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Exercises independent judgment to identify and select a solution.

Ability to handle most unique situations.

May seek advice in order to make decisions on complex business issues.

Responsibilities:


* Plan, execute and measure PR/AR programs and tactics aimed at raising understanding and credibility of the company's offerings.


* Prepare news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations and other materials as appropriate.


* Cultivate and maintain relationships with key media, analysts and industry leaders (trade or local).


* Manage and direct assigned agencies or contractors as needed.

Education and Experience Required:


* BA or BS in Communications, Marketing or Business Administration.


* 5+ years of experience in PR, AR, marketing or communications.
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