Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote

OVERVIEW:

The Product Lead Analyst for Clinical Go to Market (GTM) Strategy will be responsible for the overall stewardship of each data product's GTM strategy.

Forsyth will be continually developing data products to make available to existing and prospective clients, with an over index into clinical-specific data.

This role will be responsible for supporting the leader of product growth and marketing in tracking and executing all GTM related deliverables prior to and after product launches.

This role will need someone who has experience prioritizing and managing timelines and deliverables, is organized, task and deadline oriented, a good cross-functional partner, teachable in areas of opportunity, willing and ready to jump into ambiguity and define it and someone who is independent, strong communicator, self-starter and excited about delivering excellence to the market with a friendly and positive attitude.

RESPONSIBILITIES:


* Product positioning/messaging and overall branding strategy


* Tracking/Executing Marketing/Sales campaigns


* Supporting Market/customer research (competitive intel, understand the buyer needs)


* Understanding a product's target audience (users)- who will use this product?


* Coordination across teams to understand how their delivery timelines effect GTM timelines


* Business Cases (where does our product fit into the product lifecycle of a given brand?)


* Use Cases (what are valuable ways they can use our product - examples of the how and what value it provides)


* Pricing and sales strategy coordination (involving key stakeholders and coordinating meetings to develop this information)


* Sales enablement (sales materials, presentations, talk-tracks, training, etc)


* Product launch planning (timelines, milestones, progress updates)


* Customer insight gathering (pre and post launch, if applicable), as well as feedback from internal stakeholders on client reactions to refine GTM approach or improve product

IDEAL CANDIDATES WILL HAVE A COMBINATION OF THE FOLLOWING:


* 3-5 years of Marketing and/or branding experience preferred


* Pharma Industry experience a plus


* Exceptional verbal and written communication skills


* Working knowledge of Microsoft Office Suite, including Excel and PowerPoint


* High attention to detail and excellent organizational skills


* Strong project management skills


* Ability to learn and network internally


* Curiosity to learn and eagerness to expand knowledge and skill set


* Creative mindset with a passion to share ideas

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increas...