Product Commercialization Director, Clinical Marketing (multiFiltratePRO)

PURPOSE AND SCOPE:

The Product Commercialization Director, Clinical Marketing (multiFiltratePRO)

will support the Fresenius Critical Care AKI teams while being heavily focused on the multifiltratePRO platform and anticoagulation therapies.  Reporting directly to the VP of Product Commercialization, the individual will be responsible for serving as the clinical subject matter expert throughout cross functional teams to advance and streamline internal processes and generation of deliverables.

They will be involved in a range of actions related to the development of the therapy and market, as well as traditional downstream marketing activities related to brand development, product launches, sales and marketing support, educational and sales content creation, and development of competitive strategies.

Focus on clinical training and education will also be critical to the role.  They will be working cross-functionally to analyze the evidence landscape for the technology, define future evidence needs and participate in strategic planning.

They will also play a key role in developing and growing thought-leader relationships and identifying engagement opportunities focused on anticoagulation therapy. Focus of role also encompasses ensuring that deliverables are of high quality and are provided in a manner to support the overall clinical and business objectives.

PRINCIPAL DUTIES AND RESPONSIBILITIES:


* Act as the U.S.

clinical subject matter expert for the multifiltratePRO platform and anticoagulation therapies (i.e., Calcium and Citrate delivery).


* Collaborate as the clinical subject matter expert with cross functional teams (CC&V leadership, sales management, marketing, product development, training management, usability engineering) to ensure alignment of clinical content, messaging, strategic direction, and next generation device development.


* In preparation for commercial launch, creates Ci-Ca awareness initiatives (talks, symposiums, protocol debates, webinars, etc.).


* Lead in process improvement projects by driving program effectiveness, innovation and ensuring overall stakeholder satisfaction from a content and educational perspective.


* Provide innovative solutions and deliverables to meet needs and ensure success of field-based teams and external stakeholders.


* Build relationships with internal stakeholders and customers regarding market research and potential projects to complement the multifiltratePRO go-to-market strategy and product positioning.


* Identify ongoing educational, project and content needs.

Develop and manage the implementation of the identified projects and ongoing needs in partnership with key stakeholders.
+ Act as core clinical team lead to develop plans and programs that meet the changing needs and priorities of the business while partnering with cross functional teams.
+ Measure effectiveness of educational tools, resources, and programs.
+ Suppo...