Marketing Executive (Part Time) - InterContinental Perth

About us

InterContinental Hotels Group are one of the world's leading hotel companies.

Present in around 100 countries, we have over 160 million guests staying in 889,164 rooms in more than 6,000 hotels per year.

You'll know some or all of our 19 hotel brands.

Some of the best known and most popular in the world include InterContinental Hotels & Resorts, Holiday Inn, Crowne Plaza Hotels & Resorts, Regent, Six Senses, and Hotel Indigo.

We are seeking a passionate and creative part time Marketing Executive to join our team, working the equivalent of 4 days per week (@30.4hrs per week).

Be at the heart of the brand story for InterContinental Perth City Centre and its three distinctive food and beverage venues by driving end-to-end marketing initiatives that captivate and convert.

In this content-led role, you’ll be responsible for the development, execution, and optimisation of targeted digital strategies, crafting compelling content across social media, paid social and search, EDMs, website, and third-party platforms to ensure alignment with brand standards and business objectives.

A key aspect of this role involves co-managing stakeholder communication with IHG’s digital marketing services, driving performance across internal systems.

 Your day to day

Some of the main responsibilities day to day include:

Social Media Management:


* Manage and drive engagement across four social media accounts


* Develop and execute content that highlights the uniqueness of the hotel’s culinary experiences, events, and seasonal menus to increase brand visibility and drive patronage and revenue


* Identify and collaborate with influencers to enhance brand presence


* Proactively engage with relevant accounts through comments, shares, tags, and DMs to build a loyal online community


* Monitor and report on social media performance and trends

Digital Marketing:


* Co-manage content strategy for digital channels.

Execute strategy across social media, website, EDM, paid social and search


* Monitor the performance of digital campaigns, drive conversion, and achieve hotel business goals by providing valuable contributions to owned/earned, organic/paid targeted efforts


* Support the Marketing Manager in identifying and leveraging new channels to diversify reach and attract transient and leisure guests


* Track and analyse campaign performance across channels and make data-driven adjustments to improve campaign effectiveness


* Proactively co-manage field marketing services and enhanced website services to ensure timely delivery of projects that meet quality, brand, and budget requirements


* Adhere to marketing budgets and work within the parameters in place

Creative:


* Develop creative for ads and various marketing materials


* Develop content and collateral for meeting, events, hotel, and restaurant promotions.


* Assist the Marketing Manager in the planning and production of photoshoots to en...