Associate DevOps Product / Growth Marketing Specialist

Tricentis is looking for an Associate DevOps Product / Growth Marketing Specialist for our custom application testing solutions, shaping our story and building demand in the market.

In this role, you’ll create product messaging, launch products, analyze the competitive landscape, and build engaging content for demand gen and sales enablement.

You will be joining a startup-minded team that is redefining software quality engineering for product development teams. 

 

This role is hybrid position located at our Austin, TX headquarters.

Candidates must be able to be on site in the office at least 3 days per week. 

 

Responsibilities: 


* Create and execute product marketing plans for product launches and other campaigns in collaboration with Product Marketing, Product, Sales, and Marketing teams 



* Demonstrate subject matter experience with sales, customers, and partners, providing content to enable success 



* Deliver compelling collateral, including blog posts, datasheets, case studies, playbooks, competitive analyses, customer-facing presentations, and videos 



* Collaborate with demand gen and field marketing teams to generate quality sales leads and market awareness using your understanding of customer pain points, purchasing behavior, and market trends 



* Manage strong relationships with affiliates and influencers to generate trending content 



* Help coordinate between Product Marketing, Sales, and Corporate Marketing teams (incl.

Paid media, Field, SEO, Organic Social) for product launches 



* Track and report on trending topics for dev team persona across LinkedIn, Threads, and X, creating recommendations for content strategy 

 

Qualifications: 


* Product marketing experience is preferred, as well as knowledge of technology B2B software (DevOps, application development, Agile, or test automation preferred) 



* Must possess excellent written, verbal, and visual communication skills (fluent English, written and spoken).

Familiarity with PowerPoint and Excel 



* Enjoys working with customers, engaging with sales, and taking a hands-on approach to the market 



* High energy, self-motivated, team player who has an entrepreneurial spirit and a sense of excitement internally and externally for your products and our company 



* Experience with product launches, online/social media programs, sales plays and enablement 



* Hands-on, in-platform experience with social platforms, especially LinkedIn, in optimizing organic and paid campaigns to KPIs 



* Basic experience with LLMs like ChatGPT, Claude, or Gemini 



* Strong project management skills, attention to detail 



* BA/BS degree or higher in Computer Science, Engineering, or Marketing (or related field) 

Tricentis Core Values: 

At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we will achieve it.

Our core values serve as ou...