Brand Manager - Cottonelle®

Brand Manager - Cottonelle®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Brand Manager is a skilled marketer accountable for driving business planning and marketing execution for the North America Cottonelle® brand business.  You will focus on achieving sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain.

As a Brand Manager, you will focus on the consumer and put them at the center of everything you do.

You will provide work direction and leadership to Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales.

This role reports to the Senior Brand Manager and is based from Kimberly-Clark’s Chicago Commercial Center.

In this role, you will:


* Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities


* Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies.


* Execute development and deployment of consumer-inspired marketing plans across traditional media, digital and retail channels.


* Leverage digital trends, tools, and technology to build winning marketing plans that resonate with consumers in digital channels.


* Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs.


* Participate in customer business planning process and collaborate with Sales Strategy team and Channel Development team to ensure delivery of net sales and market share objectives.


* Collaborate with Strategy & Innovation counterparts and direct the brand to ensure the brand promise is threaded through all brand activities.


* Coordinate with Shopper Marketing on development and implementation of activities in-field.


* Contribute to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies.


* Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them.


* Provide regular coaching and support development of Senior Associate Brand Manager / Associate Brand Manager.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®....