Paid Media Manager

Healthcare's helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model.

We connect doctors with patients who need their care.

As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high.

This means you'll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding

The media team is seeking a talented and results-oriented Paid Media Manager to join our dynamic marketing department.

You will be responsible for crafting and executing high-impact advertising campaigns for our healthcare staffing companies.

This strategic role must master data-driven optimization, leveraging analytics to fine-tune campaigns, and maximize ROI.

This individual must be comfortable managing large budgets, optimizing multiple channels, and building new ones from the ground up.

Additionally, skills in multichannel strategy and attribution modeling are key to delivering cohesive campaigns across platforms.

The Paid Media Manager will lead efforts to maintain and optimize large lead generation and brand awareness programs.

It is a high visibility and collaborative role; involving cross team collaboration, professional communication to a diverse group of stakeholders and reporting on results.

You will work closely with digital leadership to manage return on investment goals and strategic forecasting.

Responsibilities:


* Develop and implement comprehensive paid media strategies across platforms like Google Ads, Microsoft Ads, and programmatic DSPs or other paid advertising placements.


* Excel in strategic planning for new programs, campaign settings, audience targeting, and other facets of digital media to maximize program performance.


* Experienced in setting realistic goals, allocating budgets efficiently across various platforms and placements, and utilizing a variety of tactics to meet performance goals.


* Be an expert in digital advertising capabilities and stay current with emerging technologies and trends that align with company objectives to provide a competitive edge in the evolving landscape.


* Connect with multi-media publishing partners and advertising technology vendors to stay on top of new opportunities or changing technology.


* Possess a comprehensive understanding of digital marketing and how paid media fits into the overall marketing mix.


* Analyze campaign performance to make data drive decisions and actionable insights to improve campaign effectiveness.


* Collaborate with internal teams and stakeholders (senior leadership, brand strategy, creative services, web, sales, and project managers) to ensure campaign alignment with overall key performance indicators and industry best practices are achieved.

Qualifications:


* Proven track record of success in independently developing and managing paid search, CTV, Podcast, audio ads, nat...