Senior Manager, Marketing

SUMMARY: 



* Reporting to the Executive Director, Performance Marketing, the Senior Marketing Manager of Customer Relationship Management is responsible for overseeing and managing the organization’s customer relationship strategies with the primary goal to enhance customer satisfaction, loyalty and retention while driving growth.


* The Senior Marketing Manager of Customer Relationship Management will manage the customer engagement and retention strategies across marketing channels through extensive knowledge and experience with Salesforce, a proven track record in managing remarketing and retargeting campaigns for paid search and paid social media, and expertise in creating effective email journeys.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES:  



* Develop and implement comprehensive CRM strategies across media channels that align with the college/university’s goals and objectives.


* Utilize analytics to track performance, inform decision-making and improve conversion rates.


* Oversee the optimization of Salesforce CRM to enhance customer data management, streamline processes, and improve overall efficiency.


* Create and manage email journeys that nurture leads, drive customer engagement, and enhance retention.


* Utilize customer data and analytics to gain insights into customer behavior, preferences, and trends, and leverage these insights to improve CRM strategies.


* Identify trends and insights from each channel including open rate, CTR, and conversion rate.


* Create clear and concise reports visualizing CRM campaign performance data for stakeholders.


* A/B test different elements to determine the most effective journeys, creative, calls to action, and content.


* Partner with the SEO team to create meaningful content that will resonate with the audience and drive engagement and conversions.


* Collaborate with cross-functional teams to align content with business goals.


* Ensure that all content aligns with College/University’s brand guidelines and maintains a consistent and compelling voice.


* Stay up to date on the latest CRM trends and best practices.


* Stay up to date on features and capabilities of Salesforce Marketing Cloud and best practices for implementation.


* Performs other duties as assigned.

KNOWLEDGE/EXPERIENCE:



* Bachelor’s degree in Marketing, Business Administration or related field.


* 5-7 years of experience in CRM management.


* Extensive experience with Salesforce CRM, including customization, integration, and optimization.


* Experience building remarketing campaigns in paid social media.


* Very strong technical, hands-on experience in Salesforce Marketing Cloud with experience designing journeys.


* Higher Education experience is preferred; will look at experience in other industries where the consideration phase from inquiry to decision/enrollment/purchase is not immediate.


* Strong analytical skill...