Strategy & Operations Lead, International Marketing

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is looking for an energetic and detail-oriented Strategy & Operations Lead to bridge the gap between data, insights, strategic planning, and high-quality execution.

Reporting directly to our Vice President of International Marketing, this person will act as the Chief of Staff for our international markets and brands - working closely with key stakeholders across the organization; Brand Marketing, Media & Measurement, Email/CRM, Product, Editorial, and Sales.

Our International markets include 13 countries, and 13 brands, across 5 languages.

The Strategy & Operations Lead will be responsible for: ensuring our teams have a single source of truth for company, market and campaign data; Working with the VP, International Marketing to translate this into strategic guidance; And helping to create internal processes and systems so our teams can operate effectively and efficiently.

The internal and career growth opportunities for this role are limitless.

It is a front-row seat to how company strategy is transitioned to local marketing strategies - and how strategy is implemented to create impact.

You'll have visibility and exposure into every part of the Marketing organization, as well as key stakeholders.

RESPONSIBILITIES:



* In this role, you will take full ownership of our data, measurement, and reporting systems, ensuring they serve as the foundation for informed decision-making and impactful marketing strategies.

Alongside our Vice President, CMO, and International Marketing Directors, you will be responsible for defining and optimizing key performance metrics, designing robust measurement frameworks, and translating campaign data into actionable insights that enhance brand awareness, customer acquisition, and lifetime value.

As the source of truth for our team, you will oversee the collection, analysis, and presentation of data, crafting compelling narratives that drive alignment and inspire action across diverse stakeholders.


* Key requirements here are a strong knowledge of Google Sheets, a growth mindset to understand our internal data tools, the ability to see the correlation between different metrics, as well as the ability to identify trends and influences.


* Your expertise will enable seamless collaboration with teams like data science, creative, and channel marketing to ensure every campaign is underpinned by accurate, real-time analytics and post-campaign analysis.

This role demands a proactive, detail-oriented individual who thrives in a fast-paced environment, bringing clarity to c.omplex data sets and helping the team scale its impact with precision and confidence​


* The Strategy & Operations Lead will play a pivotal role in driving the efficiency and effectiveness of our team operations.

This involves leading key touchpoints for leadership, team leaders, as well as the wider team, to connect and collaborate.

You will be responsible for leading the weekly leaders...