Brand Manager/Sr. Associate Brand Manager - Sparkle

Your Job

Georgia-Pacific is seeking a sr.

associate brand manager/brand manager for its Sparkle® paper towel brand, reporting to the Sparkle® brand director.

This key role will drive continued momentum of the #1 mainstream paper towel brand by driving its vision, crafting impactful commercial strategies, and managing cross-functional capability teams to execute against those strategies.

Ideal candidates are self-starters with an entrepreneurial spirit and a track record of leading successful commercial strategies in CPG.

What You Will Do


* Represent the brand.

Drive the integration of our vision through strong partnerships and collaboration across cross-functional capability teams.


* Portfolio strategy.

Develop and implement near-in base and portfolio strategy by working with R&D and Commercial Strategy to ensure we continue to deliver a winning portfolio across customers.


* Market growth.

Unleash more profitable brand growth through annual account planning by ensuring robust collaboration, challenging ourselves, and driving alignment with sales and customer planning.


* Forecasting.

Develop initial brand forecasts.

This critical responsibility involves cross-collaboration and strong analytical skills to decomp market trends and patterns to predict future demand.


* Waste elimination.

Manage waste elimination opportunities with operations and other cross-functional teams from conception to execution.


* Profitable investments.

Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment.


* Data-driven.

Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking.

Other areas of expected influence and capability include:


* Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking


* Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency


* Be able to connect the dots and clearly & effectively communicate to different audiences.


* Willingness to take risk consistent with the company's and brand's risk profile

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* Minimum of 5 years of business experience


* Background in brand/product management/sales with consumer-packaged goods


* Experience communicating the complex in simple language across cross-functional teams

What Will Put You Ahead


* MBA


* Strong background & understanding of CPG or Retail industries


* Experience leading commercial activation within established CPG organizations

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available mar...