Senior Manager, Digital Services - CuraScript SD - Hybrid (Lake Mary, FL)

Description

The Senior Manager, Digital Services will be responsible for managing maintenance, development and design of CuraScript SD's SAP Hybris Commerce Platform, CSOS Online and Salesforce CRM.

The senior manager will support the overall Digital Services strategy.

This includes collaborating with internal and external cross-functional team members of designers, developers and business stakeholders to create an effective Online Ordering Platform (ECOMM), CSOS online and Salesforce CRM user-centered experience.

This role will need to partner closely with the technology, operations, sales and marketing teams.

The successful candidate will be a self-directed, proactive individual who brings a natural intellectual curiosity and appetite for action to the role and is comfortable with a fast-paced, changing environment.

Candidates must be able to collaborate on the development of their strategies and be able to demonstrate successful outcomes influencing in a matrixed environment.

The senior manager will also oversee four Customer Service Senior Analysts.

Responsibilities

Oversee SAP Hybris Online Ordering Platform, CSOS Online and Salesforce CRM

Assist in the development of the overall Digital Services strategy and roadmap for the division.

Collaborate with internal departments to conceptualize new site features based on business needs and web strategy.

Responsible for development, execution, and continuous refinementof our Salesforce CRM

Work with IT and Marketing to ensure graphic design and interaction is consistent with user interface requirements and usability best practices.


* Track and report on all site metrics and sales results.


* Establish value from performance metrics, customer research, competitive landscape, and industry standard best practices in order to continuously evolve and improve our website experience towards overall business goal


* Manage and execute SEO strategy, to drive leads and applications via keyword discovery and utilization, content and page development, copywriting, metatags, page titles, URLs, linking strategy, and site indexing for SEO.


* Keep current with emerging web technologies

Ideal candidates will offer


* Bachelor's Degree; MBA or Master's Degree a plus


* 7+ years of relevant, strategic experience


* Digital marketing experience on a business to business, analytically-driven marketing team


* Content management experience


* Knowledge of and experience with Google Analytics and Adobe Analytics


* Curious and inquisitive nature that loves to think from the consumer's point of view, and has an understanding of basic market research methodologies


* Ability to work effectively in dynamic, rapidly changing, team-based environment


* Must balance high-priority, long-term projects with short-term, immediate deadlines


* Ability to foster collaboration and value others perspectives and gain support and buy-in for organizational proposals


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