Brand Manager UK&I

Brand Manager UK&I

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are looking for a UK Brand Manager to join our Western & Central Europe Marketing team working on some of our most iconic Baby and Childcare brands including Huggies.

You will be responsible for implementing the marketing strategy for assigned categories in Personal Care and support the Marketing Manager to manage Drynites and Wet Wipes innovation/renovation projects cross Western Ukraine & Central Europe.

Reporting into the Marketing Manager you will also be supported by a fantastic team of media and content experts not just internally but also through our world-renowned agency partners.

This role sits within the newly formed Enterprise Markets Marketing Baby & Childcare team which means you will have the opportunity to partner not only in the UK but across the Western Ukraine & Central Europe region! A rare opening and fantastic opportunity for a passionate marketer with a creative flair.

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Key Responsibilities include: ​


* Shopper Marketing management: in collaboration with category and sales Brand Manager will be responsible for annual budget allocation by customers for ad hoc marketing activation, customer ad hoc activations implementation, evaluation, and reporting to ensure maximum ROI.

Full management of the connected activities (brand back update and check, internal product list update and check, ad hoc SKU creation, agencies coordination, etc…)


* Organic social media management (Instagram, Facebook): Social organic content calendar development, posting and evaluation; social media moderation.


* Bran.com management: full management of free samples and the web site updates in collaboration with our external agency


* Marketing budget tracker update and POs creation.


* Supporting Marketing Manager on Paid Media from the development to the implementation as well as media campaign tracking and optimisation.


* Supporting Marketing Manager on Drynites and baby Wet Wipes New Product Development, renovation projects cross WUCE: New product production process creation, artwork process, claim matrix process, etc..


* Supporting Marketing Manager on the Commercial program adaptation to UK&I markets and toolkit development (Packaging, claims, trade stories, specific visuals like 3D, galvanized) for the innovation/ renovation


* Supporting Marketing Manager to addresses the market consumer needs via analysis of consumers and retailers data in relation with the local teams to help the busi...