Brand Manager, BCC

Brand Manager, BCC

Job Description

Brand Manager, BCC

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

In this role, you will:

Responsibilities

Position Purpose

The Brand Manager is primarily responsible for the planning, execution and review of Brand Marketing strategies and programs that will:


* Develop and grow brand equity and market share.


* Deliver category business objectives through the creation of demand at Point-of-Purchase.

This position reports to the Head of Marketing and has 1-2 direct reports.

Expectations

Business Objective Delivery


* Business Management – Delivery of Business Growth & Financials Target metrics (P&L) of the assigned brand e.g.

Net Sales, Gross Margins, and Operating Profit by developing and driving Brand Operation Plan across the year in partnership with cross-functional and regional teams.


* Market Share Targets – Determine and deliver market share targets for individual brands.

Portfolio, Product & Go-to-market


* Innovation Strategy & Product Development - Provide market-specific consumer insights and local business growth strategy as inputs to the Sector and/or country innovation plan.

Provide management oversight for the launch of product innovations.



* SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix.  Manage the number of SKUs to achieve SKU proliferation targets.


* Pricing Strategy & Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.


* Channel Planning & Execution – Partner with cross-functional teams to develop and deliver excellent execution for brand launch or category initiatives.


* Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team.  Support the local execution of regional packaging and development of country-led projects.


* Quality - Communicate any quality issues to the PKG and Sector Teams on a timely basis.

Brand & Consumer Interface


* Brand Operating Plan (BOP) – Lead development of sub brand BOPs and provide input to the category BOP.  Lead the team to execute strategies and tactics based on approved resources.


* Brand Equity – Deliver Brand Equity targets in line with the BOP.

 


* Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps and provide inputs to the Sector Team (E...