Senior Marketing Manager - Horse Feed

Senior Marketing Manager - Horse Feed

The target location for this role is Land O'Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the US.

The Senior Marketing Manager-Horse Feed is responsible for setting strategic vision and growth targets, implementing the business strategy, and orchestrating the work to deliver the P&L financial objectives of the Purina Horse feed and supplements business.

We are looking for somebody who has passion for and experience with the equine industry.

In this role you will help develop strategy and lead marketing efforts.

You will partner with direct reports and a cross-functional team to deliver superior financial and market share growth and provide continual leadership towards the long-term growth objectives of the enterprise.

Key Responsibilities:


* Owns P&L including managing investments and expenses to deliver profitable growth and balances initiatives to capitalize on growth while delivering the bottom line


* Owns development of marketing strategies consistent with retail team approach including pricing, channel, customer, customer segmentation, and new products/services


* Owns innovation strategy (for products and services) in collaboration with R&D and Global Marketing Portfolio Leader


* Builds business processes including risk management and negotiations with suppliers and/or customers


* Partners with FP&A on financial projections


* Partners with Global Marketing (Services) and Global Marketing Portfolio Leader on brand marketing and promotional strategies


* Provides strong leadership and direction to cross functional teams


* Delivers synthesized business results, watchouts, and opportunities to advise senior leaders


* Supports S&OP (sales and operations planning)


* Partners with business experts on insights and development of pricing and trade execution


* Develops a deep understanding of market and industry dynamics, business, competition, brand landscape, customers, consumers and industry


* Builds and maintains relationships with key customers, suppliers, and other business partners


* Establishes and monitors business KPIs to track progress and ensure alignment with objectives


* Leverages and owns business insights (i.e.

market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions


* Establishes and monitors business KPIs to track progress and ensure alignment with objectives


* Leverages and owns business insights (i.e.

market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions


* Recruits, develops, and retains top talent, fostering a high performing team culture


* Provides coaching, mentorship, and professional development opportunities to empower team members and enhance capabilities


* Travel required >20%

Required...