Marketing & Communications Specialist

KEY RESPONSIBILITIES


* Create, edit, and distribute a variety of content, including press releases, newsletters, and social media content ensuring that all materials are accurate, engaging, and aligned with the brand’s voice.


* Manage the content calendar to ensure timely and relevant content distribution.


* Oversee the day-to-day management of the company website, ensuring content is up-to-date, accurate, and aligns with brand standards.


* Collaborate with internal teams and external vendors to update website design, functionality, and user experience.


* Monitor website analytics to track performance, identify areas for improvement, and implement SEO best practices to enhance site visibility.


* Assist in the development and execution of marketing campaigns, including digital advertising, events, and promotions.


* Track and analyze the performance of campaigns and channels, providing insights and recommendations for continuous improvement.


* Create visually appealing and brand-consistent designs for marketing materials, including infographics, presentations, brochures, and social media graphics.


* Manage and grow the company’s social media presence, creating and scheduling posts, monitoring engagement, and responding to inquiries in a timely manner.


* Ensure all communications are consistent with the company’s brand identity, tone, and messaging.


* Plan and execute promotional materials to assure brand consistency.


* Develop and manage relationships with key vendors.


* Support internal communications, miscellaneous activities, and ad hoc requests as required.

 

Qualifications


* 4 Year undergraduate degree in Marketing, Communications, Business Administration, or related field.


* 1-3 years related experience; B2B marketing in Oil and Gas Industry a plus.


* Excellent written and verbal communication skills with a strong attention to detail.


* Ability to craft clear, compelling messages for diverse audiences.


* Strong organizational skills with the ability to manage multiple projects simultaneously.


* Creative thinking and problem-solving abilities.


* Ability to work collaboratively with cross-functional teams.


* Ability to evaluate problems and propose innovative solutions.


* Must maintain and protect confidentiality.


* Effective computer skills - Microsoft Office and Adobe Creative Cloud a must; SharePoint a plus.


* Proficient command of English.

 

Marketing