Regional Beauty Artist - Perfume & Beauty

Since its launch in 2020, Beauty has been a new statement for Hermès, a singular language, a new form of expression.

Through materials, colours, objects and gestures, always with an ethical dimension, Hermès Beauty offers a variety of collections to enhance the beauty of its clients.

The Regional Beauty Artist is at the heart of the beauty expansion and the métier expertise at a regional level.

Reporting to the Asia Pacific Training and Retail Manager, the Regional Beauty Artist is responsible for relaying the vision of Hermès Beauty at the regional level by:


* Support Regional Training Team in cultivating an artistry community through recruiting and managing a local freelance makeup artist talent pool.


* Manage and animate exclusive VIC events and main retail events around Hermès beauty such as Master Classes and Collective Makeup Lessons or as a special guest in stores.


* Support local press & influence and communication events.

Nature of Scope: Hermès Stores and Personalized Spaces

Travel Frequency: 50% travel to be expected in the focus area

Responsible scope: Asia Pacific (60% dedicated to Greater China and 40% to other APAC regions)

The key mission of the Regional Beauty Artist is to strongly build and spread Hermès make-up artistry statement at a regional level, working 360° with internal stakeholders to ensure sustainable business success and full brand image coherence as well as to maximize sales by building brand awareness through make-up expertise and artistry amongst all retail teams and towards press & influence.

Main Missions:

Education and Coaching missions

Support the Regional Training Team by elevating makeup skills through ambassadors coaching in classroom on product knowledges, colour expertise, makeup technique development and beauty retail tips:


* Support local trainers in training and managing the local freelance makeup artist talent pool.


* Co-animate beauty seminar and specific workshops to cascade and promote the Hermès beauty artistry direction.


* Share retail selling tips to support beauty services deployment in store.


* Develop expertise and federate the local Beauty community through regular touch points.

Retail VIC Animation missions

Deliver the best-in-class Hermès Beauty VIC client experience:


* Manage Hermès Beauty Master Classes and Collective Makeup Lessons by sharing Hermès Beauty identity, animating live demonstration performance and ensuring guidelines roll-out.


* Perform VIC one to all beauty demonstrations and one on one service consultation in store as a special guest.


* Co-build with Training & Retail /Commercial/Marketing Managers on offline beauty events calendar and content.


* Collect & report client and competition insights: product launches, animations, events, promotions.


* Build brand desirability & strengthen client loyalty.


* Contribute to sales performance, consumer recruitment and brand awareness through e...