Senior Associate, Lifecycle Marketing Strategy - Chase Travel

Ignite your passion for travel and make a meaningful impact as a Senior Associate in Lifecycle Marketing Strategy at Chase Travel.

In this dynamic role, you'll harness your expertise in omnichannel marketing and data-driven insights to craft compelling campaigns that captivate and retain high-value customer segments.

Develop personalized strategies that foster loyalty and drive growth within the affluent customer base, all within a forward-thinking and innovative environment.

As a Senior Associate, Lifecycle Marketing Strategy within Chase Travel, you will have the opportunity to lead and execute end-to-end marketing campaigns aimed at deepening engagement with high-priority customer segments.

Your focus will be on activating these priority segments to promote customer retention, loyalty, and growth.

This role is perfect for you if you have a strong background in omnichannel marketing campaign development, a deep understanding of affluent customer needs, and a proven track record of developing and executing successful marketing strategies to promote engagement and increase lifetime value with core audiences.

Job Responsibilities


* Design, implement, and manage comprehensive, omnichannel marketing campaigns targeting affluent and high net worth segments.

Ensure campaigns are aligned with business objectives and customer needs.


* Develop and execute marketing journeys to engage and nurture target audiences.

Leverage data-driven insights to optimize.


* Analyze customer and behavioral data of priority segments to enhance customer retention and lifetime value.

Develop personalized marketing strategies to deepen customer relationships.


* Work closely with cross-functional teams, including product, performance, brand and analytics, to ensure cohesive and effective campaign execution.


* Monitor and report on campaign performance metrics to assess effectiveness and identify opportunities for improvement.

Synthesize and distribute insights to stakeholders.


* Stay informed about industry trends, competitive landscape, and customer preferences to inform marketing strategies and tactics.


* Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.


* Create and maintain internal-facing collateral showcasing key insights and activation plans

Required qualifications, capabilities, and skills


* Bachelor's degree in Marketing, Communications, Business, or a related field.


* 5+ years of proven experience in growth marketing.


* Strong understanding of customer segmentation, targeting, and personalization techniques.


* Passion for travel and a deep understanding of the travel industry and customer behavior


* Ability to work effectively across JPMC organization and drive results.


* Excellent written and verbal communication skills, with a keen eye for detail and creativity.


* Ability to analyze data and derive actionable insights to inform mar...