Senior Associate, Lifecycle Marketing Communications - Chase Travel

If you have a passion for travel, a strong ability to leverage data-driven insights, and a talent for developing impactful marketing strategies, this is your chance to make a meaningful contribution in a dynamic and forward-thinking environment.

As a marketing technology tools expert, you'll optimize customer interactions and integrate cutting-edge technology partners to elevate our communication efforts.

As Senior Associate of Lifecycle Communications within Chase Travel , you will be responsible for developing and executing strategies to enhance customer engagement and retention through targeted email campaigns and other owned channels.

You will work closely with cross-functional teams to create personalized and compelling content that resonates with our audience, driving loyalty, repeat bookings and customer lifetime value.

Job Responsibilities


* Develop and implement lifecycle marketing strategies to engage customers at various stages of their travel journey, with a focus on retention and personalization.


* Operate as a marketing technology tools expert within the Travel marketing team to optimize our customer interactions.


* Design and execute email marketing campaigns, including stay related communications, newsletters, and triggers with personalized content to drive customer engagement and repeat conversions.


* Collaborate with the brand, performance marketing, and product teams to produce high-quality, relevant, and engaging content for email and other owned channels.


* Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies and improve results.


* Integrate best-in-class technology partners to strengthen communications for targeted marketing efforts.


* Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.


* Collaborate with the product and customer service teams to ensure a seamless and consistent customer experience across all touchpoints.


* Stay up-to-date with industry trends and best practices in email marketing and customer engagement to continuously improve our strategies.

Required qualifications, capabilities, and skills


* Bachelor's degree in Marketing, Communications, Business, or a related field.


* 5+ years of proven experience in lifecycle or email marketing.


* Strong understanding of customer segmentation, targeting, and personalization techniques.


* Proficiency in CRM tools and email marketing platforms life and technologies (e.g., Salesforce Marketing Cloud, Persado, Moveable Ink) and analytics tools.


* Exceptional written and verbal communications with the ability to convey ideas clearly and persuasively, gaining alignment and influencing a diverse group of stakeholders.


* Ability to analyze data and derive actionable insights to inform marketing strategies.


* Strong project management skills, with the ability to manage multiple cam...